Michael Wood, CSCS, is widely recognized as one the nation’s top strength & conditioning experts. He serves as Chief Fitness Officer at Koko FitClub, LLC, which develops interactive software and hardware for the $60B worldwide fitness and wellness industry. Koko FitClub is a national franchise with currently more than 100 locations throughout the United States and Canada. Michael is also the CEO of Michael Wood Fitness, formerly the Sports Performance Group, founded in 1988. The award-winning fitness-consulting company calls some of the biggest names in the academic, medical and entertainment industries their clients while completing more than 30,000 individual, group and corporate training sessions to date under Michael’s guidance.
Michael’s honors have included receiving the coveted Boston Magazine “Best of Boston” award and in both 2004 and 2005 Men’s Journal named Wood one of the top 100 trainers in the United States. In the December 2004 issue, the magazine also included Michael on their trainer “Dream Team,” comprised of the nine best trainers in the U.S. He is also a former member of Power Bar Team Elite and raised money for two scholarship funds when he reached the 19,340′ summit of Africa’s highest peak, Mt. Kilimanjaro, in 2008 with Thompson Safaris.
His professional experience includes director of business development and business director at two Velocity Sports Performance franchise locations, and director of strength and conditioning at New England Sports Academy. In addition, he had the great fortune of working as assistant strength and conditioning coach at the University of Connecticut and senior exercise physiologist at the Nutrition, Exercise Physiology and Sarcopenia Laboratory at the USDA-HNRC on Aging at Tufts University. Michael has also consulted for Sage Strategies, LLC, a premier management consulting firm specializing in the health and fitness, as their corporate fitness expert.
He has served on the exercise physiology review boards at HealthGate.com and HealthyWomen.org. In addition, Michael wrote a monthly fitness column for Walking Magazine called “One Minute Moves” and his fitness column, during his three-year tenure as contributing editor, at HealthGate.com (now EBSCO) was hosted on more than 650 medical websites. Michael is also a Brand Ambassador for the Boston-based food delivery service, Purple Carrot (2016).
Michael has developed more than 150 strength training programs to date that are currently featured on the Koko Smartrainer®, a strength training product powered by patented technology. In addition, he has developed more than 500 audio-based Koko cardio treadmill and elliptical workouts. His training sessions are performed more than 205,000 times each month across the entire Koko FitClub franchise system. Koko members have completed more than 5 million strength training and cardio sessions to date.
His exercise programs have been featured in two books, The 30-Minute Fitness Solution (by JoAnn Mansion, MD and Patricia Amend, Harvard Press, 2001) and Cut Your Cholesterol (William Katz, MD, and Debra Gordon, Reader’s Digest, 2003). Michael was also featured in the List Makers Get-Healthy Guide book from the Editors of Prevention Magazine (Rodale Books, 2010).
Michael taught undergraduate strength and conditioning courses at both Boston University and the University of Connecticut where he also attended graduate school. He attended Springfield College on an athletic scholarship before earning a B.S. in Exercise Physiology from the University of Massachusetts at Boston and an AS in Physical Therapy (PTA) from North Shore Community College.
Michael Wood, CSCS
CEO, Michael Wood Fitness
Cell Phone: 508-369-5430